The Label
The Story
Earlier this summer I had one of my Beerded Douche t-shirts on when I visited Innocente Brewing Company, in Waterloo. Steve, the owner, saw me and asked if I was selling the shirts. I said yes, not officially in any shop, but I could print up some more for sale. So a couple weeks later a couple of my own creations were up for sale at the brewery. About a month later, Steve asked me if I could design a label for him. I let him know I had no formal experience in graphic design, but that I could give it a try. With only free software at my disposal, and motivated by the desire to have my art on a beer can, I set out to create the above label.
Steve had said he wanted to lampoon some politicians and also have "Word Salad" on the label for this beer he called "Fruit Salad." It was Steve's clever idea to have "Word" crossed out just below "Fruit". I drew up a couple rough drafts with a few different world leaders including Trump, a master of the word salad, then sent them to Steve. We had a bit of back-and-forth, then I didn't hear from Steve about the label for a while. When he got back to me he said he was having second thoughts. Then, he finally decided we'd go ahead with the satirical label, but with Trudeau and Ford only. As any Canadian not living under a rock in 2020 will recall, Trudeau had coined the term "speaking moistly" when touting the benefits of mask wearing. And Ford, in one of his usual criticisms of people not following restrictions on gatherings, said "they must be a few fries short of a Happy Meal". Hence the word bubbles.
There's more on why Steve was in need of a graphic designer at the time, and why I was a good fit for this job. But I can tell you that over beers, should you be in the Waterloo area and really want to know! I'll just add that it involves a triggered millennial flake. Absurd but true!
Steve had said he wanted to lampoon some politicians and also have "Word Salad" on the label for this beer he called "Fruit Salad." It was Steve's clever idea to have "Word" crossed out just below "Fruit". I drew up a couple rough drafts with a few different world leaders including Trump, a master of the word salad, then sent them to Steve. We had a bit of back-and-forth, then I didn't hear from Steve about the label for a while. When he got back to me he said he was having second thoughts. Then, he finally decided we'd go ahead with the satirical label, but with Trudeau and Ford only. As any Canadian not living under a rock in 2020 will recall, Trudeau had coined the term "speaking moistly" when touting the benefits of mask wearing. And Ford, in one of his usual criticisms of people not following restrictions on gatherings, said "they must be a few fries short of a Happy Meal". Hence the word bubbles.
There's more on why Steve was in need of a graphic designer at the time, and why I was a good fit for this job. But I can tell you that over beers, should you be in the Waterloo area and really want to know! I'll just add that it involves a triggered millennial flake. Absurd but true!
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